Now, this doesn’t mean that your business is not going to do well on Pinterest, but it just might mean that your target audience might be a little bit smaller than some of the more bigger lifestyle-related businesses such as home decor or travel. Now, Pinterest is best suited for media or publishing companies, bloggers, e-commerce brands and businesses, as well as lifestyle-related businesses. The next question really is- What types of businesses are best suited for Pinterest? This means that if you have a global audience and you have a product to sell, then you should start leveraging Pinterest, like right now. Not only this, on Pinterest shopping is actually a top priority for Pinterest users just after viewing photos whereas other platforms like Facebook, for example, it is not even in the top five priorities.

There are about 440 million monthly users that are using Pinterest every single month, running up to two billion searches every single month as well. So not only are Pinterest users based in the US, which accounts for about 20% of the users, but a large majority of about 80% is actually based in other countries around the world. Now, the first and most obvious reason why you should be considering using Pinterest for your business is because of the large and growing global user base. Why should you even be using Pinterest for your business?

Pinterest for business 2021